What exactly do you do?
We hear this a lot — from clients, prospects, even BNI members. And it’s a fair question. The work we do isn’t always easy to define in one sentence, because the problems we solve don’t fit neatly into a single box.
That’s why we created this series.
In What We Do: Making Business Better, by Design, we use real-world analogies — from doctors to mechanics to trainers — to explain how we help businesses uncover root issues, design strategic solutions, and implement them with confidence.
If you've ever wondered what it’s like to work with us — or what we actually do — this series is for you.
“We’ve tried solving it — but nothing sticks.”
That’s usually how our conversations begin.
A leadership team notices a performance gap, low engagement, or lagging execution.
They’ve tried coaching. Adjusted comp. Maybe even restructured.
And yet, something still feels… off.
That’s because most business problems don’t show up where they start.
🩻 We Think Like Doctors — Because Business Is a Human System
We often tell clients:
“We’re not here to sell you vitamins. We’re here to find what’s actually causing the pain.”
Symptoms — like turnover, confusion, or flat growth — are important. But they’re not the root.
Like a doctor, we begin with:
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Listening to your pain points (symptoms)
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Running diagnostics (team maps, behavioral data, strategic assessments)
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Exploring underlying systems and structure (org charts, reporting lines, strategic alignment)
Only then do we recommend a course of action.
And like any good doctor, we look for what’s going to work in your environment, not just what sounds good in theory.
🔍 The “Obvious Fix” Often Misses the Mark
Here’s a familiar pattern:
| SYMPTOM |
COMMON FIX |
UNDERLYING ISSUE |
| Teams aren’t aligned |
Another team meeting |
Leadership priorities are misaligned |
| High turnover |
More perks or bonuses |
Role design and manager fit are broken |
| Missed goals |
Performance pressure |
Lack of clarity and strategic buy-in |
Without a diagnosis, the fix doesn’t fix.
🛠️ Other Roles We Play (Still in Diagnostic Mode)
Sometimes we’re the mechanic — the “check engine” light is on, but no one knows why.
Sometimes we’re the physical therapist — helping the organization regain strength and mobility after a strategic injury.
But always, we start with discovery and diagnosis — not assumptions.
🧠 Tools That Power Our Diagnosis
We use:
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The Predictive Index to understand team behavior and misalignment
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Baldrige Performance Excellence to evaluate systems, strategy, and sustainability
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Strategy Alignment Sessions to bring the leadership team together on what really matters
This is where the work starts — but it’s also where teams often feel relief.
Because now, they have a language for what they’ve been feeling but couldn’t name.
💬 The Takeaway
Business symptoms are real — but the right diagnosis unlocks the real solution.
Stop chasing fixes.
Start uncovering the root causes that matter.
📅 [Schedule a Strategy Alignment Session]
Let’s diagnose before we prescribe.
