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Bruce Ross

Transformational Leadership Coach & Trainer
Auckland, New Zealand
Bruce Ross

Bruce Ross is a passionate advocate for AI-enhanced leadership, channeling 27 years of experience in executive coaching and leadership development into a new frontier: transforming organizations, now with AI. 

With a career spanning the full commercial spectrum—from guiding individuals and teams across mid-sized to large corporations to coaching driven entrepreneurs—Bruce is all about helping leaders unlock their potential to Lead Better and Live Bigger. His philosophy? Be a better leader, partner, parent...a better human being.

Bruce’s AI Transformation Method is a game-changer. Combining the latest in AI technology with his deep leadership insights, he’s developed a systematic, results-driven approach that makes AI accessible and impactful for businesses and individuals alike. He’s able to demystify AI, guide teams through its complexities, and guarantee tangible results—300% productivity improvements and $4,000+ gains per person, often within the first hour. It’s about empowering leaders and teams to harness AI for real transformation, creating a culture of innovation and growth.

Drawing on powerful neuroscience techniques, Bruce teaches leaders to spot their blind spots, eliminate stress, rise above the mind’s natural negative bias, expand their vision, and become influential forces for positive change. He’s distilled the latest in academia, including his own MBA-level Leadership Development programs, into pragmatic strategies that make a profound difference both at work and at home.

Over the years, Bruce has directly coached over 2,100 leaders and trained more than 15,250 individuals. His clients include some of New Zealand’s most iconic organizations, like the Institute of Directors, Hawkins Construction, Xero, Yamaha, Fire Emergency NZ, Nib, Vero, Fidelity Life, Smith & Caughey, Plumbing World, and Harcourts.

With his unique blend of leadership wisdom and AI expertise, Bruce is redefining what it means to lead in the digital age. He’s here to help leaders and organizations thrive, empowering them to take on the future with confidence, resilience, and purpose.